Salman Khan to Enter in Smartphone Business with ‘BeingSmart’

Superstar Salman Khan has successfully completed his 30 years in Bollywood and has won the hearts of millions with his Dabangg style. Now, the superstar is heading to its next blockbuster project. And it’s not a movie; the king of box-office has turned his interest to India’s most alluring smartphone market. Salman Khan has registered a trademark called ‘BeingSmart’ for smartphones. Khan already owns Being Human clothing brand as well.

Salman Khan has given mega hits such as Sultan, Bajrangi Bhaijaan, Dabangg, and Karan Arjun and he is now looking for investors for his smartphone venture. The venture may include a majority of shareholding by himself or through his family. Khan is currently forming an operational team, as per Economic Times report.

The smartphone under BeingSmart brand will be targeted towards the entry to mid-range segment of the smartphone market. Furthermore, Khan is said to have selected a Chinese plant and initial phone models which will be sold under BeingSmart brand. The company will launch Android mobiles in Indian market which will cost below Rs 20,000.

If launched in India, the BeingSmart brand will compete against the Chinese smartphone makers likes of Oppo, Vivo, and Xiaomi mobiles. At the same time, Indian handset makers such as Intex mobiles, Lava, and Micromax will witness tremendous competition. In addition, like the Being Human clothing venture, a part of the profit received from the smartphone business will work back into social work and charity which Salman Khan does under his Being Human Foundation.

The Being Human apparel is licensed to Mandhana Retail Ventures which has multiple outlets in various cities of the country. The Mandhana Retail sells fashion accessories and apparel. The BeingSmart mobiles are expected to be sold initially via online stores and later through cellphone and electronic retail chains under a strategic partnership. Also, the BeingSmart mobiles are expected to be sold in Being Human Stores.

As per the Being Human website, Salman Khan’s foundation was registered as a charitable trust in 2007 and is working on areas of healthcare and education for the needy.

The Mandhana Retail contributes 5% of royalty on the sale of apparel to the Being Human Foundation.


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