International Data Corporation (IDC) has reported that in the third quarter of 2016, smartphone vendors have shipped 362.9 million smartphones globally. While, according to Q3 2015 IDC report, smartphone vendors shipped 359.3 million smartphones. This indicates that the worldwide smartphone shipment is grown by 1.0% year-over-year in Q3 2016 regardless of the Samsung galaxy Note 7 recall. If compared to Q3 2015, when the shipment was 344.7 million units, the growth reported is 5.3%. IDC has not included the Samsung Galaxy Note 7 recalled and unsold devices shipped in Q3 this year.
Let’s have a look at top 5 smartphone vendors and their market share values.
Samsung Mobiles: Samsung still stands first by shipping 72.5 million units and it holds 20% of the total market share. Despite the mishap of Samsung Galaxy Note 7, Samsung managed to maintain its site all thanks to the success of Galaxy S7 and Galaxy S7edge. Apart from S7 and S7 edge, the Galaxy J series was a great helping hand for Samsung to win this race. Thus it seems like, in order to compensate for Galaxy note 7 loses, Samsung should focus more on S7 and S7 edge to maintain the reputation of the brand. Galaxy Note series should be given a red signal for a while.
Apple Mobiles: Q3 shipment of the newly launched iPhone 7 and iPhone 7 plus was 45.5 million units. However, last year apple did shipment for 48 million units. This shows that Apple has a fall down of 5.3% compared to last year. Apple stands second with 12.5% of total market share. The demand of iPhone 7 plus was much more than its supply which is now believed to be alleviated in Q4 of this year.
Huawei Mobiles: The third position is occupied by Huawei with market share of 9.3%. Huawei observed the shipment of 33.6 million devices in Q3 2016 which, last year, was 27.3 million units. Thus, it’s a remarkable growth for Huawei. Huawei p9 dual camera flagship gets credit in this augmentation. Outside the china, Huawei saw a very notable shipment growth of 53%. In Europe, Huawei has maintained a good reputation with Huawei P8 and P9 devices.
Oppo Mobiles: This Chinese brand has sustained the growth mainly due to its device Oppo R9. This smartphone saw great success globally, however, its popularity and demand in China was enormous. It also experienced remarkable success in India. Oppo has observed an excellent growth in market share from 3.2% in Q3 2015 to 7% in Q3 2016. Thus, Oppo stands fourth in market share after Huawei.
Vivo Mobiles: The fifth position is occupied by Vivo with 5.8% of total market share. Vivo shipped 21.2 million units in Q3 2016. This number was only 10.5 million units in Q3 previous year. Vivo is again a Chinese brand whose esteem is very well locally. Nevertheless, this year Vivo has managed to grow its root outside China. India is one of the countries where Vivo has observed good audience response and it is looking forward to more shipments in India.