After Oppo and Xiaomi announced their sub-brand last year, now smartphone company Vivo has also introduced its sub-brand called IQOO. Vivo announced this news through a post on Weibo. Vivo is known for designing entry-level to flagship-level smartphones. This could be a clear indication that the new IQOO brand will only focus on premium level flagship smartphones. In India, the brand might launch mobile phones above 50000. Some reports also state that Vivo could bring in a new gaming smartphone under the IQOO brand.
Vivo mobile phones in India have been priced at an affordable range to appeal to a larger audience. However, Vivo has remained quiet about the details of its new sub-brand. Even the official website does not reveal any information and its latest development.
Additionally, there are also reports that confirm that the new IQOO brand will function independently. With brands like Xiaomi, Oppo and Huawei having leading sub-brands in the market, it was expected for Vivo also to announce its own sub-brand to stay at par with its competitors.
Talking about the launch image of the brand – it displays a futuristic cityscape. This means that we can expect IQOO smartphone to come with cutting-edge designs and top-notch technologies. Furthermore, we can expect Vivo or IQOO to send out a press release in the upcoming days to give users a deeper insight about the brand. This means we can expect more information about the IQOO brand to surface online in the next few weeks.
For its launch, Vivo will send a new IQOO smartphone to one lucky winner in the coming days. This will give us our first look at the smartphone and an idea as to what we can expect from the other smartphones from the series. Vivo was the first to introduce bezel less display mobile phones by introducing the pop-up camera technology. So, we can expect the brand to offer us something new and innovative. Lastly, there is still no confirmation as to when we can expect this brand to make its way to India.