Pokémon Go Is Losing Its Craze Even Before The Official Launch in India

Pokémon Go is one of the most popular and trending things in the world right now, but according to several reports, the game was dropped by more than 12 million users since the beginning of August.

Based on a report published by Bloomberg, the gaming app had around 45 million users in mid-July and in the numbers is brought down to 30 million users daily since the beginning of August even before the official launch in India.

Since the Pokémon Go, an augmented-reality game has grounded in Australia, New Zealand, and the United States in July. Pokémon fans have waited patiently to get their hands on the game. But unfortunately, the game has not landed for smartphone users in countries like India, China, and South Korea yet.

Niantic Labs is still silent on launch dates for other countries, and hence the interest for Pokémon Go has slowly started waning particularly in India. “Major social networking apps like Facebook, Twitter, and Snapchat can now take a sigh of relief”, reported by Bloomberg. According to the data from Sensor Tower, Apptopia, and SurveyMonkey, the daily active users, engagement, downloads and the overall time spent on Pokémon Go app per day are going in downward trends.

If decreasing trends of Pokémon Go prove to endure, then this would not only affect the popularity of the app but also will question the future of augmented reality gaming at larger extent.

Last week, news were headed stating the game being possibly banned in India as Gujrat High Court received a public interest litigation requesting a ban on the game in India.

The similar launch delays are occurring in South Korea, as the game was been controlled under security restrictions and national issue. According to Huffington Post, the restrictions were made to prevent the sensitive data from going into North Korean hands.

Meanwhile in China, a new own version ‘Pokémon Go trainer’ has developed to help player practice the upcoming game before its official release in their country.

Reference: Bloomberg


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