Smartphone Company OnePlus to Enter the Smart TV Segment

OnePlus has made a name for itself in the smartphone market. The company has garnered a great fan following in the mid-range smartphones segment. According to recent reports, OnePlus is now planning to step into the Smart TV market with a new OnePlus Smart TV. The founder and CEO of the company Pete Lau announced that he will head the smart television division for the company.

This announcement has come soon after the company announced that the upcoming OnePlus 6T smartphone is letting go of the traditional 3.5mm headphone jack for USB Type-C headphones. The new OnePlus Smart TV is expected to make its debut in 2019.

In Lau’s words, “As other consumer electronics have evolved and improved our lives, televisions have remained conventional and cumbersome. We bring inherent advantages to the industry, and with this new division, we’re excited to explore the total connected user experience that can enhance everyday life, Lau added.”

As of now, the company has not revealed any specifications and features of the upcoming TV. However, Pete Lau said that they were working on an AI Assistant for their OnePlus Smart TV. The AI Assistant is being designed to offer user’s a seamless experience with an added visual element. This is the company’s first step in building a connected human experience.

According to Pete Lau, “For most of us, there are four major environments we experience each day: the home, the workplace, the commute, and being on-the-move. The home – perhaps the most important environment experience – is just starting to enjoy the benefits of intelligent connectivity. Something that seems as simple as displaying the photos from your mobile phone to a television is still difficult to achieve. With the development of AI technology, our imagination is endless – and we are looking forward to the future.”

This is the first time that the company is venturing into a different segment apart from smartphones. As of now, the OnePlus Smart TV is still in the development stage and will make its launch in the television market sometime during the next year.

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